As I started to write about marketing campains, I will write about my last trip experience. On the way to Belgium we stopped in Germany several times. At one the stations there was a special system which I liked especially. Why? Hmm, it's fun, easy and working. During stops many people visit WC, it's not a secret, of course. There you had to pay 50 euro cents. Not very cheap, but not really expensive either. So you pay. And you get a special ticket which is also your credit to buy sth in a nearby restaurant or bar! Bien sur, everyone is motivated 'not to loose' 50 cents and (!) spend MORE money! It's really tricky and it's really working:)))
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