The idea is simple and clever (everything what is genious is simple!). PPP sees which blogs are popular, bloggers who review posts get money and blogs which are reviewed get traffic. Therefore these blogs become more attractive for advertisers who use blog PR as a tool.
I talked to my ex-collegue while being in Minsk and I told him about PPP. He was really surprised as Russian speaking sector of Inet is not covered by such programs. I can bet that sooner or later it will be.
As you see, I like the whole idea as it has many added values and brings no harm:) But so far, I have no reviews... So, guys, what are you waiting for? Start reviewing as soon as possible! Or create your own blog right now if you don't have one. It's fun, I promise!
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